Website marketing

Lawncare business advice

31 thoughts on “Website marketing”

  1. @Johnny Mow
    Great video & advice. How much did it cost for truck lettering?

  2. I’m a web developer 😉 I agree with what you’re saying. All you need is a website with your contact info and a few photos of your work, so when someone is considering you they have something to see. We looked at the guys website that did our septic, we weren’t searching for them we already got a reference we just wanted to see what they did.

  3. Just use a Google Plus page and a Facebook page if you want to show your work. Totally free and they index each other on Google.

  4. Well said Johnny. I have built what I have from FB and a Go Daddy Web page I build. Even landed a 35k contract that starts the 1st of next month from that cheap site. But I am having a site build by a client of mine that has a big design company in DC. Looking for it to take me to the next level 69 accounts now hoping to be at 200 by the end of next season.

  5. My Truck is a piece of garbage, but my equipment is in good shape and most importantly, I let my work speak for itself and rely on word of mouth. 15k on a truck is pretty much at the end of my upgrade list and business plan (That and the re manufactured engine that has only 20k on it makes it worth much more than a scrap pile). No payments on any of my equipment is more important to me than losing a customer that might think less of me because I have some rust on my GMC. One of my favorite things about being the boss is not having to deal with people like that 😀

  6. Nick Bohner

    My dad sees me watching and tells me to stop. We dont talk to scag lovers in canada. Walker or death.

  7. This is my first full time year in the business, and I’m striving to be where you are. I appreciate these Videos so much. I only have one zero turn, but I’m going to try and add another next year. My truck is rough too, and I’m going to hopefully pick one up at a fleet sale this winter. I have been looking at a place in Kentucky that only sells fleet vehicles. It is a 3-4 hr drive for me but the trucks look clean and already have been equipped well. I have lots of toys I have considered selling to stay out of dept. I drove a truck for one company the last 15 years and this has been a BIG step for me. But I’m actually doing something I love instead of doing something just to draw a paycheck. Sorry to get off track, again I love and appreciate the vids, Sir!

  8. Top Notch Lawn Care

    I haven’t even tried to advertise Johnny and I keep getting calls because people refer me. I think the most important thing is to do quality work and look professional. I still have a long ways to go before I can say I’m “professional” but, everything is a work in progress.

  9. U don’t have to buy new just clean up the old. A couple of thousand bucks and your golden

  10. Brian referral are the absolute best. I truly believe in branch theology. When work is pouring we need to make sure we can handle it!! I think u are doing fine ur a hard worker and have a solid head on your shoulders!!

  11. Nick Bohner

    Just jokes Johnny but you’re dead wrong about that. Walker is the most efficient mower on earth. Ground speed means nothing when those silly mid mounts can’t get under fences or under a trailer hitch. I would challenge any mower on the market to beat my b23i on a residential property. Turning is much quicker on the walker due to the controls and overall dimensions of the machine. I know people that have tried almost every mid mount there is and have come to realize the Walker is 20-30% more efficient and has a much nicer non scalped cut. I understand you don’t have a close dealer but until you try one you have no idea. I agree with you that the height adjustment sucks but they have an optional lever adjuster. Plus all I have to do to clean my deck or sharpen my blades is pull 2 pins and flip up my deck while you’re crawling under the mower with a scraper getting covered in grass.

  12. Emerald Bren

    Really appreciated this video thanks for posting will definitely be getting my van sign written have a great weekend!

  13. BillsProLawns

    Great video. Good advice. I jumped into this a couple seasons ago. Bought a few yard signs to put out and now I only have 3 signs out in town! Nicer yards, Nicer neighborhoods. I get a lot of referral work. Sounds funny to say but, I’m not trying to be the big wazoo mowing company in town. With only 30 residential’s and 5 commercials I have actually gotten “bigger” than I am comfortable with. I invisioned myself just doing a few yards that I could take my time on and really “care” for the lawns without being in such a rush all the time. I live in a small town and my truck is pretty obvious. Big 2500HD and a black enclosed trailer. One little license plate type sign on the trailer with my company name on it. People will stop in front of my house and ask if I would be interested in taking on their yards. They say “man I see you all over town”. It’s crazy sometime. I am like TNL, I feel I am a long way from being a true professional in this industry. Still a lot to learn everyday. Next season I am going to be dropping some customers to try to get down to my comfort level and I am going to let the dropped customers know who I would suggest they call based on what I know of the other companies skill levels. Thanks again for the videos. I value the opinions of people like you who have been in the game longer than I have. Thanks again

  14. Liquidblueink

    Johnny, as far as running a crew of 2 guys. How would u figure out ur numbers to pay them and also make your profit. What all would need to be taken into consideration? Would they have to cut 20 lawns a day for u at $40 a piece paying them $12 an hour?? So for 10 hours u pay both employees $240?? Assuming it takes them 10hours each? So that leaves u with $660 without going with them? Is this realistic or no?? Most lawns around me go for 30 to 45. Please help my rookie self out Johnny??

  15. Dandy Lawn and Maintenance

    I was at 62 last year.  I have around 35 this year now but I am working smarter not harder. 3 days last week I only had 3 jobs a day but got to spend time there and charge for it! I love it and I don’t need customers. Great vid.

  16. Mow's Lawn & Iron

    Every single thing you said is spot on Johnny! I cannot disagree with anything. I’m glad you made sure you explained the difference in what mowing, landscaping and hardscapes need and don’t need. I also really thing you hit it right with the areas

    Junk trucks (starters set up like mine)=inner city $25-$35 lawns

    Decent trucks no letters = big Fields and some development $30-$50

    Nice kept lettered trucks & trailers = mainly new development lawns $45-$65

    Great video. I would say your best yet but you have some seriously great videos with information that just blows my mind. Things you would never think a lawncare provider would know the details on. Hats off.

  17. Thank you mow!! I appreciate the feedback. Maybe we can meet at the GIE?

  18. Mow's Lawn & Iron

    For sure man I’ll be there the last day of (of it’s still a multiple day event) and if there’s a rally again I’ll be there for sure.

  19. Mark's Reviews and RANTS

    I agree use Flyers,Facebook,family,and referrals.Also a lot of people would not want to go 100 miles away to make $50.00

  20. B&B Drainage Solutions

    Could not disagree more with this. I built my own website with godaddy. Did my own research on SEO and have my page list on Bing & Google. Did all this in the winter months…spent many hrs and a big $200 bucks. You only pay if you are using google adwords. You can rank on the first page of google with organic search…which is free. Solo or not, a website makes you look just as professional as a lettered truck, especially seeing keywords like lawn care and those related are searched over 200 hundred thousand times on google.

  21. B&B Drainage Solutions
    All in All, how many man hours would you say you spent between research and actual time into the final finished website you made?

  22. Guth Lawn Care Washington, IL

    Hey Johnny, first of all, I dont know if you are even gonna read this and are around any more, I have been going back thru a lot of your videos. I really miss your motivation, I hope you come back soon. I should of seen this one a long time ago. I have gone to a lot of work ever winter to work on seo and get my name to the top. All for the fact that I get tons of calls just to turn them all away because I am full. I consider my business a lot like yours, solo and proud. Also because of guys like you, I have decided to start some vlogs. If you would check them out, I appreciate it. Subscribe if your interested. I believe we have a lot in common. Even though I dont have a ton of content yet, I have been in business for about 15 years and hope to help others like you have.

  23. larry siers

    im just getting started full time this year, im exactly like you, only looking for 25-30 yards….starting this season with 8 from last year…going to get partial wrap on my truck, put out some signs, hang some flyers…..also got web site….small town lots of competition….but i think i can get it done

  24. larry siers

    always informative….wish id seen this last year….i got a website, paying 45 a month… me three phone calls last summer…..

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