Keyword Research Tutorial: From Start to Finish

Video: Sam Oh Shows How to Do Keyword Research

If you’re gonna play in Texas, you gotta have a fiddle in the band..” This quote from the song by Alabama comes to mind when I think about keyword research and Internet marketing.

To put it mildly, if you’re gonna market your products or services online, you’re gonna have to do some research for keywords — the right keywords to bring the right people.

And, those people are called buyers!

Watch the video as Internet marketer Sam Oh shows how to research keywords online..


About the video:

In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions.

Additional Keyword Research Resources

How to Choose Long Tail Keywords For Explosive Search Traffic ►

How to Rank on Google for THOUSANDS of Keywords (With One Page) – Data Study ►

Complete Series on Doing Effective Keyword Research ►

In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer’s journey.

You’ll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it’s broken down as a step-by-step process.

First, you’ll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.

Then we’ll get straight into generating keyword ideas.

The keyword research tool used in the tutorial is Ahrefs’ Keywords Explorer. You’ll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.

The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.

Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.

Finally, you’ll learn an effective way to find topics that are driving organic traffic to your competitors’ websites.

Using this data, you can find low-competition topics as well as high traffic opportunities.


1:03 Generate keyword ideas
3:20 Determine search intent for a keyword
6:19 Analyze Google’s Top 10 search results
7:21 Measure ranking difficulty
8:07 Analyze topical relevance
8:56 Reverse-engineer competitors’ traffic generating pages

#keywordresearch #seo #tutorial

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43 thoughts on “Keyword Research Tutorial: From Start to Finish”

  1. Thanks, Sam. It’s always useful. KD is the most important metric more than even volume. This metric helps a lot to promote simple keywords.

  2. Ariful Islam

    Wow, what a great idea!! Thank you for your valuable content.. Thank You Very much! I’ll try soon

  3. Archit Singh

    Hi Sam, thanks for all the videos you upload every week. I really love watching your videos. You really give some cool tips. Thanks 🙂

  4. Those are some really kind words. Thanks for watching every week too 🙂 Appreciate it!

  5. Kumar Gaurav

    Sam, your videos are awesome. They are informative and help a lot in understanding what needs to be done. Keep up the good work man.

  6. Paul Ingham

    Great tutorial, really getting into Ahrefs! One question re the video. May I ask what tool was used to edit? At 4:03 mins in, I like how you can blur everything other than the focus point out. Anyways, thanks Sam and team!

  7. Freetrepreneurs

    Hey Kyle. I just released an in-depth tutorial showing you all the steps and tools I use to find the Best Keywords in Seconds, get a 100/100 SEO Score and Rank #1 on Google Fast. Check it out:

  8. Kunjal Chawhan

    Wow! Really loved the analogy of speculating DR & RD to logically assess the practicality of ranking.

  9. Practice of the Practice

    Great explanation for how to do keyword research, thanks for sharing!

  10. Grey thinker

    I dont see anyone on youtube close to you when it comes to honesty

    I admire and respect your work thanks for providing the vlaue

  11. Leonardo Ducer

    My brain is exhausted! I will probably rewatch this several times. Thank you!

  12. @Ahrefs Leonardo probably put it lightly when he said his brain is exhausted. I think what he is not saying is that the videos are simply too fast for anyone to absorb anything. I don’t know how many times I rewinded parts of the video, or even slowed it down to understand, what is being said. Here’s another analogy: If you’ve seen the home makeover on HGTV, it’s entertaining but you don’t really find out the work involved in rebuilding a house, because the TV show’s shows is only an hour. While the tips you’re sharing, though, are top notch, the speed of the presentation is not. There are so many ways of presenting — one as a showcase of its product, one as a helpful tool. I don’t think it can be both. Set the speed at 0.75 to absorb fully.

  13. Juan Carlos Olamendy

    Great tutorial. The best out there. I’ve learned a lot. Thanks

  14. 1:40 – 2:23. Damn. That was some insanely helpful content. Simple but so powerful. And obviously the whole video is a gem.

  15. Matthew Dow

    Brother, this video is AMAZING! You’re so awesome for sharing this invaluable information! I can’t wait to kill it with my e-commerce stores! Thanks, brother! You’re the best! 💪🏻💪🏻

  16. Shaun Retief

    AWESOME. I spent the time to digest and understand. Excellent tutorial to apply. My thanks to you!

  17. Kevin Metili

    You are really good at this bruv! thanks a lot for the info. Very informative.

  18. Hana Dechasa

    I finally found a video that actually tells u how to do it rather than what u need to be to do it thank you for that.

  19. Better a long an descriptive video than some 3 minute BS marketing respun video like everyone else does 🤷🏻‍♂️

  20. Au pays des piments - Kris

    First time I come across a clear, informative, useful and complete video about the topic! Thank you for sharing your knowledge.

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