In this video, you’ll learn the three core factors that’ll improve your website’s link authority in a meaningful way.

Additional Link Building Resources

7 Attributes of High Quality Backlinks ►

Link Building Tutorials (Step-By-Step) ►

What are Backlinks and Why are They Important? ►

How to Get Backlinks with Negotiation and Persuasion ►

How to Get Backlinks By “Stealing” From Low-Quality Pages ►

Link Building for a New Website: 5 Actionable Ways to Get More Backlinks ►

How to Build Backlinks WITHOUT Creating New Content ►

If you’re new to the concept of website authority, it’s actually a made up metric from SEO tool companies.

Now, whether you call it Domain Rating, Domain Authority, website authority, or whatever, they all serve the same general purpose: they try to measure the relative “strength” of a website’s backlink profile compared to other sites in their index.

Now, while some tools claim that their website authority metric can predict a website’s ranking potential, you should take that with a grain of salt.

SEOs generally agree that website authority does play somewhat of a factor in rankings. However, Google ranks pages and not websites. So having a goal to improve Domain Rating is too broad and could actually make you lose focus from your true goal of ranking in Google and getting more organic traffic.

By putting the focus at the website level instead of the page level is like painting your whole house just to make your bathroom look good. It might work to a certain extent, but 90% of your efforts actually have no effect on the end goal.

Now, the things that cause an increase in your website’s authority can help you rank higher in Google. And it all comes down to the main thing responsible for calculating this metric. And that’s links.

So, let’s expand on Ahrefs’ website authority metric called Domain Rating.

Domain Rating represents the overall strength of a website’s backlink profile. We look at both quantity and quality of the links pointing at a website. It’s plotted on a logarithmic scale from 0 – 100.

What are the 3 main things that impact this score?

They are:

► number of unique websites that link to you
► Domain Ratings of linking domains
► number of sites the referring website links to with at least one followed link

How do you improve your score? You’ll learn how in this video.


0:34 – What is website authority?
2:00 – Ahrefs Domain Rating (DR score)
3:01 – Impact of referring domains
3:27 – Why the authority of referring domains matter
4:35 – Importance of outgoing links from referring domains
6:39 – Primary things to focus on for better rankings

#domainrating #websiteauthority #linkbuilding

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44 thoughts on “How to Increase Domain Rating (Website Authority)”
  1. Welcome back, Sam. Just the thing I was looking for my newly launched blog. Thanks a ton…

  2. Love the Content you deliver to us, What a Great informative content !

  3. You are not the first one who asked for that spinning move =) We will think about that;)
    – Max

  4. Thank you for the insight. Backlinks are a major challenge for me, but everyone stresses how important they are for ranking. So, I will have to start building relationships to get some.

  5. I have come to know that Sam can speaks slowly as well 😂
    Its clear, more engaging, and helpful to remember the metrics as we are not fast enough to remember everything like Ahref bot
    Sorry, your all videos are helpful and valuable but I can’t help being humorous to give suggestions (if I have)

  6. Hello Sam, thanks for this great information about DR
    Do links from irrelevant high authorities websites help increase my ranking, or they are useless/dangerous?

  7. Great video! I have a question though. Can having too many backlinks from one low quality domain hurt your ability to rank? (like having 5000 backlinks from a single website with a DR of 0)

  8. Hey Sam!
    Great to hear from you on this topic. Really major factor to measure the website.

  9. This is very much an “it depends” kind of question. Generally speaking, I wouldn’t worry about it much unless there’s clear damage that’s been done.

  10. I find once you get over DA 30, it really can expedite the timelines of ranking on page one for low competition keywords. It pays off big time the work you put in the months and years before!

  11. Dude your getting too good at this! That rank up analogy had me pumped…..

  12. Ahmed Khan, you are right! He is getting younger by the day! 5 years from now he will be a newborn!

  13. Interesting information! Everything is clear and accessible as usual!

  14. You are genius,you have taught me a lots within 24 hours I have started watching your videos,you the best of all the YouTube Rd,you are better than Neil Petel

  15. I’m from Bangladesh . I watch almost all your videos. You give a lot of deep information. 👍👍

  16. Easy to understand. Will spend time to watch all tutorials. 🙏

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