How to Build an Email Marketing Strategy

Aweber Email Marketing

This episode of Salesforce Explained is all about EMAIL MARKETING. We'll break down what email marketing is, why it’s important for building relationships, and how you can succeed in emailing your customers and prospects. And here’s a pro tip to get us started: When you need an email marketing solution, Salesforce’s own Marketing Cloud has you covered!

Want to continue your learning? Check out best practices for how email marketing can benefit your business:


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00:00 – Intro
00:53 – What is email marketing?
02:15 – Email newsletters
03:01 – Promotional emails
03:30 – Relational emails
04:03 – Transactional emails
04:44 – Email marketing 101
05:19 – Email marketing segmentation
06:03 – Email marketing personalization
06:47 – Email marketing automation
07:20 – Email marketing deliverability
08:05 – Tip #1 – Lean Into Personalization
08:53 – Tip #2 – Get Interactive
09:32 – Tip #3 – Choose an Email Platform That's Right for You

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

11 thoughts on “How to Build an Email Marketing Strategy”

  1. Look out for a Salesforce Genie episode of Salesforce Explained coming in October!

  2. Grow with Will - SEO, Sales & Entrepreneurship

    Email marketing is a powerful tool to make sales, get more leads, and retain your customers. There are a lot of avenues that you can try with email marketing and you explained all of them expertly in this video. More of this, please!

  3. I think we need to approach the different communication channel to reach our customers and promote our product. Email is not more quick way of reaching out to customer. We need to add sms and other channels too. Because of customer has different choices to get information.

  4. I think Email and SMS marketing are powerful tools to expand our business.

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