Email Marketing For Beginners | Complete Step By Step Tutorial 2022

Aweber Email Marketing

Do you want more customers? You need to set up your email marketing first!

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With over 4 billion active email addresses worldwide, Email marketing has the most users compared to any social media platform.

Sure, Email may not sound as sexy as social media ads. But the engagement rates speak for themself.

There are loads of tools that can help you run amazing email campaigns. For example, apps like Klaviyo, Mailchimp, ActiveCampaign can put your business into high gear and create a lasting relationship with your customers.

This video will show you the basics of email marketing, starting with creating an email list, creating email flows and segmentation.

00:00 – Intro
01:22 – When to use email marketing
02:34 – How to get started with email marketing
04:18 – How to create an email list
07:10 – Create a discount popup
10:06 – Create your email flows – Welcome Series
20:50 – Abandon cart series
22:02 – Post-purchase acquisition series
23:22 – Email list segmentation and campaigns

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DISCLAIMER: I am not a financial adviser. These videos are for educational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments.

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Postscript ๐Ÿ‘‰

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Drop a comment below if youโ€™ve got any questions, feedback or videos youโ€™d like to see in the future! Iโ€™d love to know.

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#emailmarketing #klaviyo #daviefogarty #ecommerce #businesstips

40 thoughts on “Email Marketing For Beginners | Complete Step By Step Tutorial 2022”

  1. I just wanted to know, when you were a minor, how did you deal with the cash-flow? Did you only use paypal, open a bank account for minors or use your parents stuff? Tbh Iโ€™m saving up this year to get enough capital to start the business as soon as Iโ€™m 16 (thatโ€™s when itโ€™s legal in France)
    Thank for the content,
    Noah

  2. Jessica Lane

    Thank you for spending the time to deliver all this great information in such an organic way.

  3. Tyler Sinden

    Working on launching our brand within a few weeks (maybe a month) and I created an A/B test for the pop-up vs fly-in, so going to see how those go! Thanks for all the helpful tips you’ve been providing!

  4. Alexandre Mongin

    Thanks a lot Davie with your videos im fully educated and confident to start my e-commerce brand and hopefully reach my goals for 2022.
    Love your videos and content keep it up and I’m really excited for next week videos. Love from Fort-de-France ,MQ

  5. My saddest mistake/regret in the last years when it comes to business was not taking email marketing seriously at all… You live and learn, and now I know exactly what to do to take my business a huge step forward!

  6. Davie Fogarty

    Unfortunately you’re limited as a minor, but ask your parents and get them to see your determination and they may open up accounts you need to help you out.

  7. Thanks davie, could we get a full tutorial in setting up a shop on shopify business for 7 days or month and the results you attain. Maybe we could learn what I and others are doing wrong. Thanks

    P.s. I know its time consuming and you already have too many things going on so don’t feel pressure. We still get awesome learning from you.

  8. Karan Dawani

    Hey Davie thanks for this video , could you also refer us some free good courses in accounting and book keeping ? To understand PNL and cash flow etc. Would really appreciate it. Thanks! ๐Ÿ˜Š

  9. Tahmid Zaman

    Hey Davie, I know you’re gonna grow out of control soon on youtube but I just wanted to let you know keep being you, keep being authentic. Its so invaluable and rare to find someone real like you on youtube now. I really appreciate you doing what youre doing. Don’t even spare an eye on the hate. I appreciate you ma man
    <3

  10. Hello Davie !
    Thank you for your nice content.
    How I can contact you for business purpose ?

  11. Anthony Rill

    Thanks Davie, for you time and effort. I really really appreciate it.

  12. Cheeky Freebird

    Thank you so much for the videos!! You are the best teacher and I really appreciate all of your content and delivery.

  13. Relaxation Station

    I think you shouldn’t use the animated slides in your videos, they were a bit distracting. Thank you for your videos they are invaluable to me!

  14. The most valuable youtube channel about eCommerce out there. Thank you, Davie! Some people give less info in paid courses. From my personal experience๐Ÿ˜…

  15. Davie Fogarty

    The tutorial would be the video series itself. Everything shown in the videos is exactly what we do!

  16. I cant wait to see Lemon Scrub starting on facebook advertising! The most questions I have for e-commerce is not just the initial testing of a creative, but how to continue advertising in an cost-effective way until you can allocate more

  17. Sami Boubanda

    Thank you Davie it was really rewarding for me because I am launching a brand soon it will be useful

  18. ศšurlea Ionuศ›-Cristian

    I canโ€™t use the โ€œShow on: Desktop and mobileโ€ option, only โ€œMobile onlyโ€. Anyone who know why? Thanks, David for everything you do for your community. You helped me a lot in my journey!

  19. Muhammed Ikiz

    Thanks Davie for a lot of this valuable information. I did notice however with most of the email marketing strategies a lot of these scenarios are for more well-developed businesses that have developed a Niche to their market they address the solutions they provide for the market. How would an E-Commerce site with relatively little traffic integrate such methods? The reason why I ask is that most businesses typically don’t like to spend monthly Fees for email software when they have no email lists to work with and an opt-in might do it however from my previous experiences a lot of people don’t opt-in unless the person has to place an email in the checkout.

  20. Davie Fogarty

    These days with the ecommerce industry only getting more competitive, it’s important to find a way to differentiate yourself. Understandably Klaviyo isn’t the most beginner program to begin with which is why we have offered multiple options with free starter plans. You can start from there and grow your plan as you grow your business!

  21. Kinda late here, but If you choose a template for the signup forms, it says either “mobile only”, “desktop only” or both. If you chose a “mobile only” template, it won’t let you see the desktop version. So either build the form from scratch or choose a template for both mobile and desktop. You can see little mobile/desktop icons on the bottom of each template example.

  22. Cathy Johnson

    Thank you for spending the time to deliver all this great information in such an organic way.

  23. Alone Forever

    Hei @Davie, that was such a great video! Whenever I search for email marketing, I ALWAYS see that, if you want to to email marketing, you have to own your business (this makes sense of course). But, as a beginner, I don’t want to open a biz, I just need to try out the things that most inspire me, and learn and see which one works best; so, what’s your advice on that? I mean, can I do email marketing for other companies online or even local businesses, and still get “paid” for that? I’ve tried to google it many times hahah, but I always see something related to affiliate marketing.. ideas?

  24. Davie Fogarty

    You can easily build your skills by learning how to do email marketing, and then contact businesses that you believe you can help in improving their email marketing strategy and then let the clients flow in.

  25. Tunahan AydoฤŸan

    Hi Davie, we love watching and following you, I had a question. I’m thinking of doing email marketing in Shopify but I don’t know if I need hosting and we integrate with one of them as an example in email marketing automations (Klaviyo, Mailchimp, GetResponce..)Do these platforms have their own hosting and mail panels?
    I would really apreciate if you help ๐Ÿ™‚

  26. Davie Fogarty

    You would simply connect Klaviyo to your shopify store and pay monthly depending on your usage

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